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For Business
For Business
How it works
Platform OverviewTransform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.
IntegrationsExplore how BetterUp connects to your core business systems.
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BetterUp Manage™Unlock performance potential at scale with AI-powered curated growth journeys.
BetterUp Care®Build resilience, well-being and agility to drive performance across your entire enterprise.
Solutions
Sales PerformanceTransform your business, starting with your sales leaders.
ExecutiveUnlock business impact from the top with executive coaching.
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Customers
Case StudiesSee how innovative organizations use BetterUp to build a thriving workforce.
Why BetterUp?Discover how BetterUp measurably impacts key business outcomes for organizations like yours.
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For Individuals
For Individuals
What is coaching?
About CoachingLearn how 1:1 coaching works, who its for, and if it's right for you.
Find your CoachAccelerate your personal and professional growth with the expert guidance of a BetterUp Coach.
Types of Coaching
Career CoachingNavigate career transitions, accelerate your professional growth, and achieve your career goals with expert coaching.
Communications CoachingEnhance your communication skills for better personal and professional relationships, with tailored coaching that focuses on your needs.
Life CoachingFind balance, resilience, and well-being in all areas of your life with holistic coaching designed to empower you.
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Resources
Resources
Library
Courageous leadership developmentResearch, expert insights, and resources to develop courageous leaders within your organization.
Guides & ReportsBest practices, research, and tools to fuel individual and business growth.
EventsView on-demand BetterUp events and learn about upcoming live discussions.
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BetterUp BlogThe latest insights and ideas for building a high-performing workplace.
BetterUp Briefing
BetterUp BriefingThe online magazine that helps you understand tomorrow's workforce trends, today.
Research
BetterUp LabsInnovative research featured in peer-reviewed journals, press, and more.
Center for Purpose & PerformanceFounded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance
- About
What to get coaching on? Here’s what managers are saying
Coaching transforms lives.
1 million completed coaching sessions has given us a firsthand view into the power coaching has to help individuals and organizations reach peak performance. People who receive coaching see quantifiable improvement across a variety of areas. Our members report a 90% reduction in stress, 149% increase in resilience, 181% improvement in focus, and 130% increase in job performance.
And the attitudes, behaviors, skills, and mindsets people learn through coaching have far-reaching effects that go well beyond the workplace.
76% of our members describe their sessions as either “amazing” or “life-changing.” Coaching helps people along the path to self-actualization, the full realization of our talents and potential. It’s a life-long pursuit that helps us find meaning in our lives, build more positive relationships, and live with greater clarity, purpose, and passion.
With so many possibilities of things to work on with a coach, it can be difficult to know just where to start. To find out, we took a look at our manager feedback data to get a sense of where they see the most opportunities for growth and coaching for their direct reports.
What the data say
While strategic thinking ranked high as an important growth area, people management skills like motivating and guiding others were significantly higher relative to other areas like executing, adapting, and innovating.
What this means
So why are motivating and guiding others top of mind for managers when it comes to employee coaching topics for their direct reports?
One reason is the growing importance of successful collaboration in modern work. Our world is growing increasingly complex and our individual knowledge bases are growing more and more specialized.
In 1980, economist Milton Friedman illustrated this in his memorable parable of the manufacturing of a pencil that aired on CBS. “There’s not a single person in the world who could make this pencil,” he explains in the oft-quoted clip. If a pencil requires that much collaboration, how much more so does the development of a blockchain, a self-driving vehicle, or reusable spacecraft?
Teams are also growing increasingly distributed — spread across time zones, countries, and even languages. In addition to scores of benefits, remote and hybrid work bring with them an entirely new set of challenges.
Communication becomes more difficult when it must be done digitally and asynchronously. When teams never meet face to face, trust and relationship building become more challenging. Understanding how to lead and motivate people across distances and these different working modalities is critical to generating a successful outcome.
Fortunately, coaching works.
Over the course of more than 1 million sessions, we have good evidence of what works, but also that we build skills in a certain order. Getting to the higher-level skills can take some time. A BetterUp coach can help you make quantifiable improvements in these critical people skills so you can motivate and guide others more effectively.
Lead with confidence and authenticity
Develop your leadership and strategic management skills with the help of an expert Coach.
Lead with confidence and authenticity
Develop your leadership and strategic management skills with the help of an expert Coach.
Erin Eatough, PhD
Dr. Erin Eatough is an occupational health psychologist who has published research on employee well-being in over 30 outlets such as the Journal of Applied Psychology and has been featured in media outlets such as Harvard Business Review. Erin currently serves BetterUp in translating data to insight and helps to bring the science of BetterUp to life through content marketing. Erin received her Ph.D. in Industrial-Organizational Psychology from the University of South Florida.
Before BetterUp, Erin was a professor of Industrial and Organizational Psychology. She lives in Alexandria, VA with her husband and two young children. When not working, you can find her and her family on adventures in their tiny home on wheels, a converted Sprinter van.