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Online Coaching for Individuals

Transform your life
Make meaningful changes and become the best version of yourself. BetterUp's Coaches are here to support your personal & professional growth journey.

Who is coaching for?

Coaching is for anyone seeking to bridge the gap between where they are now and where they want to be. Whether you're looking to make a career change, improve personal relationships, enhance communication skills, or simply find greater balance and fulfillment in life, coaching offers personalized guidance and support tailored to your unique goals and challenges.

How coaching works?

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Goal setting The process often begins with identifying and clarifying the coachee's goals. These could be career-related, personal development, skill enhancement, or addressing specific challenges.
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Creating a plan Based on the goals and assessments, the coach and member collaboratively develop a plan of action. This plan outlines the steps needed to achieve the set goals.
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Implementing strategies The member works on implementing these strategies, often with tasks or exercises to complete between coaching sessions.
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Ongoing support and guidance The coach provides ongoing support, guidance, and accountability. They help the member navigate challenges and stay on track towards their goals.

BetterUp coaching leads to results

Take a look at some of the outcomes of coaching identified by BetterUp Labs. 

+73%
Increase in goal attainment
+81%
Increase in work-life balance
+90%
Increase in stress management
+50%
Increase in productivity

Who are our Coaches?

Our BetterUp Certified Coaches have undergone an extensive and rigorous training program, learning from some of the most esteemed experts and top coaches in the industry.

At BetterUp, we maintain an exceptionally high standard of quality. Through a meticulous selection process, only 9% of coaching applicants are accepted onto our platform, guaranteeing our members an unparalleled coaching experience.

Difference between coaching, therapy, and mentorship

There are differences between coaching, mentorship, and therapy or counseling. Yet all three provide support to the individual. Some people might need all three in their corner while others might choose one or two.

BetterUp Therapy Mentorship
Time-frame

Typically 6 months or longer, varies based on goals.

Typically long term, but can vary.

Typically long term; may last up to several years.

Nature of Relationship

Formal and structured.

Formal and structured.

More informal and open-ended.

Focus

Personal and professional growth.

Healing past trauma or emotional distress.

Professional growth.

Temporal Orientation

Present and future.

Typically past and present.

Present and future.

Credentials/Certifications

Certified and thoroughly vetted coaches.

Requires licensing by law.

No certification or licensing requirements.

Typical Topics

Performance, productivity, well-being, leadership effectiveness, goal-attainment.

Emotional health and well-being, anxiety, depression, trauma.

Career growth and development.

Cost

Paid.

Paid.

Usually unpaid.

Methodology

Evidence-based coaching techniques.

Various therapeutic approaches (e.g., CBT, psychoanalysis).

Experience-based guidance and advice.

Outcome Measurement

Regular assessments and goal tracking.

Progress measured by emotional and psychological well-being.

Often informal, based on personal or career milestones.

Confidentiality

Bound by confidentiality agreements.

Strict confidentiality governed by HIPAA or similar laws.

Generally based on mutual trust, less formalized.

Customization

Highly personalized coaching plans.

Therapy plans tailored to individual needs.

Guidance often tailored to specific career goals.

Time-frame

Typically 6 months or longer, varies based on goals.

Nature of Relationship

Formal and structured.

Focus

Personal and professional growth.

Temporal Orientation

Present and future.

Credentials/Certifications

Certified and thoroughly vetted coaches.

Typical Topics

Performance, productivity, well-being, leadership effectiveness, goal-attainment.

Cost

Paid.

Methodology

Evidence-based coaching techniques.

Outcome Measurement

Regular assessments and goal tracking.

Confidentiality

Bound by confidentiality agreements.

Customization

Highly personalized coaching plans.

Time-frame

Typically long term, but can vary.

Nature of Relationship

Formal and structured.

Focus

Healing past trauma or emotional distress.

Temporal Orientation

Typically past and present.

Credentials/Certifications

Requires licensing by law.

Typical Topics

Emotional health and well-being, anxiety, depression, trauma.

Cost

Paid.

Methodology

Various therapeutic approaches (e.g., CBT, psychoanalysis).

Outcome Measurement

Progress measured by emotional and psychological well-being.

Confidentiality

Strict confidentiality governed by HIPAA or similar laws.

Customization

Therapy plans tailored to individual needs.

Time-frame

Typically long term; may last up to several years.

Nature of Relationship

More informal and open-ended.

Focus

Professional growth.

Temporal Orientation

Present and future.

Credentials/Certifications

No certification or licensing requirements.

Typical Topics

Career growth and development.

Cost

Usually unpaid.

Methodology

Experience-based guidance and advice.

Outcome Measurement

Often informal, based on personal or career milestones.

Confidentiality

Generally based on mutual trust, less formalized.

Customization

Guidance often tailored to specific career goals.

Transform your life with personalized coaching

Take a quick assessment and search our global network of top Coaches for free.

Step 1
Take assessment
Complete this 5-minute assessment to define your goals and growth areas.
Step 2
See your Coach matches
Get a list of Coaches who align with your specific goals and needs.
Step 3
Choose your plan
Choose the coaching schedule that fits your goals and life.
THOUGHT LEADERSHIP, EDUCATION, & RESOURCES

Insights to inspire

Improve specific challenges in your day to day with the BetterUp Resource Library. Get free access to curated content developed by career experts and behavioral scientists.